Cookie Policy

How we use cookies and similar technologies on our platform

Last updated: January 2026

This Cookie Policy explains how SEO Audit Toolkit uses cookies and similar tracking technologies when you visit our website. It describes what cookies are, the types of cookies we use, why we use them, and the choices available to you regarding their use.

By continuing to use the SEO Audit Toolkit after being notified about our use of cookies, you consent to their use as described in this policy. You can update your cookie preferences at any time through your browser settings.

What Are Cookies?

Cookies are small text files that are placed on your device — computer, tablet, or smartphone — when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide website operators with information about how their sites are being used.

Cookies cannot access other data stored on your device, run programs, or deliver viruses. They are simply small data files that help websites recognise returning visitors and personalise the experience accordingly.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the SEO Audit Toolkit to function correctly. They enable core functionality such as page navigation, access to secure areas of the platform, and basic tool operation. Without these cookies, the services you have requested — such as using our SEO tools — cannot be provided.

Because these cookies are strictly necessary for the website to function, they cannot be switched off in our systems. They are typically only set in response to actions you take, such as setting your privacy preferences or using a tool.

Performance and Analytics Cookies

These cookies collect anonymised information about how visitors use SEO Audit Toolkit — for example, which pages are visited most often, how users navigate between tools, and whether any error messages are encountered. This data helps us understand how the platform is being used so we can improve its performance, structure, and content.

All information collected by performance cookies is aggregated and anonymised. These cookies do not collect information that identifies individual visitors. We use third-party analytics services to process this data, and those services operate under their own privacy policies.

Functionality Cookies

Functionality cookies allow the SEO Audit Toolkit to remember choices you have made — such as your preferred language or regional settings — and provide enhanced, personalised features. These cookies may be set by us or by third-party providers whose services we have added to our pages.

If you block these cookies, some or all of these enhanced features may not function correctly. However, all core tool functionality will remain available.

Advertising and Targeting Cookies

SEO Audit Toolkit may use advertising and targeting cookies to deliver relevant advertisements and to measure the effectiveness of advertising campaigns. These cookies track browsing activity across websites and use this information to show you ads that are more relevant to your interests.

These cookies are set by our advertising partners and may combine information collected from our website with information they have collected from other sources. You can opt out of interest-based advertising by managing your preferences through the tools provided by relevant advertising networks or through your browser settings.

Third-Party Cookies

Some cookies on the SEO Audit Toolkit are set by third-party services that appear on our pages. These third-party services — including analytics platforms and advertising networks — set their own cookies and are governed by their own privacy and cookie policies, which we encourage you to review. We do not control the placement of third-party cookies and are not responsible for their content or operation.

How Long Do Cookies Last?

Session Cookies

Session cookies are temporary cookies that are deleted from your device automatically when you close your browser. They are used to maintain your session while you are actively using SEO Audit Toolkit.

Persistent Cookies

Persistent cookies remain on your device for a set period of time — or until you manually delete them — even after you close your browser. They are used to remember your preferences on return visits and to support analytics and advertising functions. Persistent cookies on SEO Audit Toolkit typically expire between 30 days and 2 years after they are set, depending on their purpose.

Managing Your Cookie Preferences

You have several options for managing cookies. You can control and manage cookies through your browser settings, which allow you to view, delete, and block cookies from specific websites or all websites.

Please note that blocking or deleting cookies may affect the functionality of SEO Audit Toolkit. Strictly necessary cookies cannot be disabled without impacting the core services we provide, but all other cookie types can be managed according to your preferences.

Managing Cookies in Your Browser

All major browsers provide controls for managing cookies. You can typically find these settings in your browser's 'Privacy', 'Security', or 'Settings' menu. Here are direct links to cookie management instructions for the most common browsers:

  • Google Chrome — Settings > Privacy and Security > Cookies and other site data
  • Mozilla Firefox — Options > Privacy and Security > Cookies and Site Data
  • Apple Safari — Preferences > Privacy > Manage Website Data
  • Microsoft Edge — Settings > Cookies and site permissions > Cookies and site data
  • Opera — Settings > Advanced > Privacy and Security > Content Settings > Cookies

Opting Out of Analytics Cookies

If you wish to opt out of analytics tracking, you can install browser add-ons provided by analytics services that prevent data from being collected about your visits. Please refer to the privacy documentation of the analytics services used on our platform for specific opt-out instructions.

Opting Out of Advertising Cookies

You can opt out of interest-based advertising by visiting your device's advertising settings or by using opt-out tools provided by advertising industry bodies such as the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI). Note that opting out does not mean you will stop seeing advertisements — it means the advertisements you see may be less relevant to your interests.

Cookie Consent

When you first visit SEO Audit Toolkit, you will be presented with a cookie consent notice that explains our cookie use and gives you the option to accept all cookies or manage your preferences. Your consent applies to the cookie categories described in this policy.

You can update or withdraw your consent at any time by adjusting your browser settings or by contacting us directly. Withdrawing consent does not affect the lawfulness of any processing carried out on the basis of consent before withdrawal.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational reasons. The 'last updated' date at the top of this page will be revised whenever material changes are made. We encourage you to review this policy periodically to stay informed about how we use cookies.

Contact Us

If you have any questions about this Cookie Policy or how we use cookies on SEO Audit Toolkit, please contact us via our Contact page. We are happy to provide further information or clarify any aspect of our cookie practices.